We have been asked by a couple of our customers why they can't add links to their sites that open in a new tab/window. We've outlined below the reasons behind the decision to keep this functionality out of PagePlay.

Unexpected surprises can be fun, but not when you’re browsing the Web.

By default, links open in the current window/tab. Unless you tell them otherwise, your visitors are going to expect links to open in the current window/tab.

The act of opening a new browser tab resets the back button for that tab. The back button is the second most used navigation function after links.

Opening a new browser window can disorient novice internet browsers and the visually impaired. They might not realise that a new window has opened and might struggle to switch between windows.

Opening a new browser window disrespects the desires of your users. If they want a new window, they’ll ask for one. Don’t force a new window upon users unless there’s a very good reason to do so.

Creating new tabs can make an already cluttered tab bar even harder to navigate through. We've all spend time searching through an ever expanding row of tabs in hunt of the one we're after, why make this process even more difficult by adding more tabs?

In short, no it won't. Vistors stay on websites because they are interested in the information that is on the site - not because the tab / window is still open.

If visitors want to return to your site, they'll use the back button. By opening a link in a new window, this navigation functionality is removed and they will find it difficult to return. Cue frustrated vistors.